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Sainsbury’s Beckenham went the extra mile in their fundraising for Sport Relief, raising over £2,053. It comes after the retailer announced a fundraising total of over £6.5 million, making it the biggest corporate donation on the night and £1 million higher than the retailer’s support in 2012.
While Sainsbury’s Chief Executive Justin King, took part in his final Sport Relief Mile challenge before he leaves the company in July. Justin smashed his fundraising target of £70,000 by running 17 regional miles across the UK, raising over £104,000, with money still coming in. Justin’s challenge included a mile in Beckenham where he ran alongside Sophie Bray a store colleague. Justin has been a great supporter for Sport Relief, having done four Sport Relief Mile Challenges since 2008.
Chief Executive Justin King said: “I'm proud to announce this year marks our biggest fundraising for Sport Relief, raising over £6.5m for the charity. I've enjoyed every minute - and mile of it – and it was great to run with Sophie from Beckenham at the Crystal Palace Training Ground. This year also marks the biggest fundraising by our colleagues which shows how committed our colleagues and customers are to support a great cause."
Sainsbury’s Michael Scott added: “I’d like to thank all our customers who made a donation to Sport Relief, whether through buying this year’s merchandise or making a donation to one of our Sport Relief fundraising events in-store. Our customers and colleagues certainly made a winning Sport Relief team and we’re delighted to have raised over £2,053 which will help transform lives in the UK and across the world”.
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