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10th year of Sainsbury’s Active Kids scheme begins as schools, groups and clubs in Beckenham start collecting

  • Active Kids Ambassador David Beckham encourages Sainsbury’s Beckenham customers to start collecting
  • Scheme drives schools to get ahead of new national curriculum changes
  • Over £136 million worth of equipment and experiences donated nationally since 2005

The 10th year of Sainsbury’s Active Kids scheme has launched. Customers can now collect vouchers in-store and help registered schools, groups and clubs across the Beckenham area to receive equipment and experiences.  The scheme has launched seven months ahead of key changes to the national curriculum on cooking and healthy eating, where all pupils between the ages of seven and 14 are to be taught cookery from September.

To support these key changes, over 100 new cookery and nutrition toolkits have been added to the range of sports and cooking equipment on offer as part of the voucher exchange for schools, Scouts and Guide groups and clubs.  Meanwhile, teacher resource toolkits, developed in collaboration with the British Nutritional Foundation and the Department of Education, will equip school children with the materials, ingredients and knowledge to learn the skills to lead healthier lives.  

Sainsbury’s customers have until 20th May to collect vouchers and Active Kids Ambassador David Beckham said: "Helping kids in Beckenham to understand why being active and eating healthily is really important, which is why I am proud to announce that Sainsbury’s Active Kids collection is now open.

“There are more ways than ever for schools, clubs and organisations to use their Sainsbury’s Active Kids vouchers - with loads of food and exercise equipment available - it’s time to get collecting.

Sainsbury’s Store Manager Michael Scott added: “Throughout the last 10 years, our customers have played a key part in helping young children understand cooking and healthy eating from a young age With lots of great incentives this year and a greater focus on healthy eating and nutrition, we hope all of our registered schools, groups and clubs across Beckenham have fun collecting over the next few months”.

 

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